Fallout Nabs 65 Million Viewers in First Two Weeks of Availability, Amazon Claims

 Posted on July 29, 2024  |  4 minutes  |  836 words  |  Jenniffer Sheldon

“Fallout” is proving to be far from a (nuclear) bomb for Amazon’s Prime Video.

According to the streamer, the series pulled in 65 million viewers in its first 16 days of availability, with the first season dropping in its entirety on April 10. That makes it the second most-watched title ever on the platform and the most-watched title since the debut on “The Lord of the Rings: The Rings of Power” back in 2022.

Amazon also says the show is its most-watched ever among adults 18-34, with 60% of the show’s audience coming from outside the United States. In particular, the UK, France, and Brazil have all proven to be hubs for the show’s popularity. It should be noted, however, that Amazon has not released any data on how viewers are counted, especially when it comes to completion of the show. Therefore, it is unknown if a viewer is counted once they have completed a single episode, multiple episodes, finished the season, etc.

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The show has also proven to be popular with critics, holding a 94% critical approval rating on Rotten Tomatoes. In her review for Variety, Aramide Tinubu wrote, “Bizarre but intensely fun, ‘Fallout’ is like nothing you’ve ever seen; for that reason alone, you won’t be able to turn away.”

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Amazon has already renewed “Fallout” for Season 2. Based on the video game franchise of the same name, the series is set two hundred years after the apocalypse. The official description states it follows “the gentle denizens of luxury fallout shelters that are forced to return to the irradiated hellscape their ancestors left behind—and are shocked to discover an incredibly complex, gleefully weird, and highly violent universe waiting for them.”

Ella Purnell stars in the series along with Aaron Moten, Kyle MacLachlan, Walton Goggins, Moisés Arias, Sarita Choudhury, Michael Emerson, Leslie Uggams, Frances Turner, Dave Register, Zach Cherry, Johnny Pemberton, Rodrigo Luzzi, Annabel O’Hagan, and Xelia Mendes-Jones.

Geneva Robertson-Dworet and Graham Wagner are the creators, executive producers, and showrunners. Jonathan Nolan and Lisa Joy executive produce via Kilter Films, which is under an overall deal at Amazon. Athena Wickham of Kilter Films also executive produces along with Todd Howard for Bethesda Game Studios and James Altman for Bethesda Softworks. Amazon MGM Studios and Kilter Films produce in association with Bethesda Game Studios and Bethesda Softworks.

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